Yihai (China) Food Co., Ltd., a wholly owned subsidiary of Sichuan Haidilao Catering Co., Ltd., is an integrated food corporation to develop, produce and sell Haidilao products. With its core values of convenience, profession, and innovation, the company is a convenient delicacy solution provider for family kitchens-a delicacy palette.

The company currently has three main business sections:

Haidilao Hot Pot Seasoning Series

--Consist of Haidilao hot pot seasoning products with various flavors, such as spicy, tomato, fungus soup, salty, seafood, etc.

Hadilao Sauce Series

--Consist of spicy and fresh hot pot dipping sauce, as well as series of flavor dish products;

Haidilao Family Seasoning Series

--Focus on the compound seasoning of spicy cold pot, spicy mix, and spicy incense pot to provide convenient and fast solutions of delicacies for family kitchens.

The company has a large modern base to produce hot pot seasoning, and its products have passed the certification of HACCP, QS, and ISO international quality management system. According to the GMP standard requirements in the food industry, it formulates strict technological process to ensure the product taste and provide healthy, safe, and nutritious food for customers.

The company is committed to building a marketing network covering the whole country with excellent resource allocation and virtuous cycle. Now the sales network has already covered seven regions, including Northeast China, North China, and East China, and is developing the gap markets nationwide in full speed.

Keeping up with the steps of era development, the company embeds the quick response code into product packaging. The quick response code on the product can be used for traceability system, which has the functions, such as tracing product flow direction, enquiring anti-forgery and dealing with consumer's points. The company uses the network, Wechat, Weibo, as well as the fashionable and vivid transmission elements to communicate with customers and attract their attention. It also makes advantage of the big data to have a deep understanding of the demands regarding the family cooking of customers, so as to improve the products and services and fully satisfy the diversified, informationized, and personalized needs from customers. Haidilao's seasoning business covers the whole China with its annual output capacity of more than 50, 000 tons, and it establishes the sales bases in seven regions, including Northeast China, Beijing, North China, Northwest China, Shanghai, East China, and South China, with 9000 sales outlets.

In the future, Yihai (China) will adhere to the development strategy of "convenient and fast solutions of delicacies for family kitchens", and the concepts of being realistic and pragmatic as well as independent innovation to become a leading seasoning-producing enterprise in China, and open a new era for Chinese family cooking.