Rongcheng Hongye Industry Co., Ltd is located in Shidao Administrative District, Rongcheng City, the east end of Shandong peninsula, where it enjoys the advantages in location and the convenience in sea and land traffic. It is a comprehensive enterprise that engages in aquiculture, fishing, the intensive processing of aquatic products, agricultural and sideline products, construction, labor dispatching. The company was established in 2002, with a staff of more than 1000 employees, and the subordinate company as: Rongcheng Hongwei Foods Co., Ltd, Rongcheng Hongye Aquatic Food Co., Ltd, Rongcheng Hongsheng Seaweed Foods Co., Ltd, Rongcheng Hongli Construction Work Co., Ltd, International Labor Service Co., Ltd, Seawater Farm and Fishing Fleet, etc.

Since the company was established, it has been upholding "the philosophy of gaining customers' reputation by credit, developing by innovation", relying on advanced technology, taking market demand as the guidelines, making a lot of reserves in the field of science and technology innovation, technics transfer, professional personnel training, etc. Now it possesses strong capability for self- technology development, quality control and product testing to provide guarantee of advanced technology, human resources and mechanisms. The company passed the ISO9001 certificate, HACCP certificate, QS certificate, the US FDA certificate and Russia seafood registration, and gained non-pollution agricultural product and origin certificate, as well as the reputation of the leading enterprise of agricultural industrialization and small and medium sized technological enterprises in Weihai.

There are more than 100 sorts of products, such as marine leisure product series, frozen precooked product series, vinegar pickled fresh instant product series, seasoned dried product series, seaweed product series, and etc. "Xinyuan" trademark of seafood series and "Haibao Samadhi" trademark of instant products series are deeply welcomed by the customers. The trademark of "Xinyuan" has been selected as the famous brand of Shandong. At present, in addition to meet domestic demand, the products of the company are also sold to Japan, South Korea, Russia, Lithuania, Ukraine, Australia, Hong Kong, Taiwan and other countries, and gain a high reputation from abroad.