Established in May 2000, Shandong Shengrun Textile Co., Ltd is a new-type joint-stock textile enterprise, which has the right to operate import and export. At present, it has a staff of more than 1, 500. The company owns a spinning sub-factory, a weaving sub-factory, a towel sub-factory, an embroidery sub-factory, a home textile sub-factory, and an import and export company. Also there are branches in Africa and Togo. Its products were exported to dozens of countries and regions, including the United States, Japan, South Korea, the Middle East, Africa, Southeast Asia, South America and Oceania etc. By stable and reliable quality and credibility, the company has developed into a medium-sized textile enterprise involved in spinning, weaving, embroidery and home textiles. For years in a row, it has been elected as Advanced Enterprise, Meritorious Enterprise and Advanced Foreign Export Unit by provincial, municipal and county governments. Also Shengrun brand has been named as Shandong Famous Trademark, while Shengrun home textiles as Shandong Brand Products and CCTV List Brand. What's more, it has adopted certifications of both ISO9000 quality management system and ISO14000 environmental management system in 2007, comprehensively upgrading the overall management level.

The company has set up science and technology research and development center to meet the domestic and international market development and competitiveness. Correspondingly, it has successively promoted zero twist and bamboo fiber towels, high-grade embroidery products (curtains, tablecloths, coffee screens), bedding, and other home textiles series of more than 1000 new products. These products are enjoyed by majority customers for they are natural, environment-friendly, and embroidery-styled. Successively, there have been more than 20 specialty stores in Jiaxiang, Jining, Zibo, Qingdao, Jinan, Shenyang, and other places, showing good marketing prospect.