We started the jewelry business in 2005 (Original company name as Shenzhen Honglicang Merchanical Co., Ltd. ) and are specialized in metal and precious gems jewelry manufacturing, registered with capital 20 Million RMB. Covering an area of 4, 500 square meters, our company has gained and maintained the trusting strategic cooperative partnership with many customers all over the world.

The startup of consumer brand strategy began in 2014, and we aims at connecting the online buying channel with offline brand Exclusive Store and make it possible for our consumers to cater their own willing while enjoying our all-embracing service through different channels.

Our company has established strategic purchasing relationship with global gem origin and kept good cooperation with jewelry design institutes. Meanwhile, we stick to our concept of innovation and swear to present a total different perspective to our customers from the whole world.

Our club is another access for customers who have individual needs. We provide the innovative and unique custom design to present your own glamour and charm in the significant moments.

Creating a world-class jewelry brand for China is our insisting pursue.