Sime organises fairs all over the world. Sime exhibitions asia operates in china and elsewhere in asia. Sime exhibitions combines the expertise of fair-organising companies and the marketing of integrated information groups. The result is an organisation that profiles itself in the world of fairs & exhibitions by its marketing communication. It is not about square metres, it is about exhibitors' profits.

Sime exhibitions is deeply rooted in china business. The first steps were taken in 2000 and over the next six years the exhibition medium developed into a high-quality communication platform. The company's strategy is based on asian expansion and further professionalisation.

Market leader

A package of no less than fifty specialist fairs makes sime exhibitions market leader in china. And the number of events will continue to increase in the years to come. As for the near future we expect the china situation to stabilise and a modest decline of exhibition square metres. This will be counterbalanced by product innovation especially in the delta regions.

Sime exhibitions nonetheless expects an increase in turnover, which will be realised mainly abroad. Over the past five years the company has been running its own office shanghai, where as sime exhibitions asia it has managed to achieve third place in the list of fair-organising companies. With annual growth figures of ten percent this region is considered an important fair location. Growth in china will result from international partnerships, the launch of its own and new fair titles.

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