Building an independent Internet shopping mall, building an independent Internet shopping mall operator is operating under its own merchandise. Commissioned to design a website or their own, independent shops usually have a line item level domain names do website not linked in large shopping website, or have to rely completely on-line network operator through the propaganda. Attract surfers for their own websites, complete final sales. Personalized online stores mainly to shop online with the two types of self-help. Personalized online store run entirely practical design is a new website, including through five, domain name registration, unprecedented hiring, web design, process development and website promotion. Because they are totally independent development, the added industries, the personalized style contents to be in accordance with the design ideas, Web sites rather than the large-added industries based on the specific needs of the module, Upload value added industries, but the operators have their own arrangements with the business entirely, except to pay costs of web design and promotion. Online without having to pay transaction costs, the prices of entry fees and so on. Of course, the personality of the website added industries only through other approaches, the visit would only be the concern, ultimate realization of commodity exchanges, individual sellers added industries because of the need to prove their independence to the credit often unable to visit in the immediate trust.