The first jean affixed with the mark "JONEAA" appeared in 1998. Since that year, JONEAAJEANS symbolizing fashion and personality has been gradually prevailing around the whole world, e. G. In Italy (the "Fashion Palace" in Europe), Japan (the "Fashion Outpost" in Asia), mysterious India and other countries in Asia. This brand has been winning favorable comments from customers for its excellent quality and process as well as fashionable patterns. In 2007, the first franchised store of JONEAAJEANS was opened for business in Tokyo, Japan and soon afterwards, found its way in mainstream vogue magazines in Japan. JONEAA's brand image store is to be opened for business in March 2008 in Seoul, Korea, while the one in Italy is to be opened in 2008.

JONEAA's establishment and development is a long story cored with the philosophy of JONEAAJEANS, that is, persistence, study and discover. It is absolutely convinced that CrazyLeopard, another brand originated by the same company will flourish and reach a new high in the market in the near future.