Founded in 1994, JNBY is a contemporary, design-driven brand based out of Hangzhou, China. JNBY has grown to be one of the most influential Chinese designer brands, with a strong and distinct aesthetic in design, philosophy and presentation, winning wide recognition and support from the media and consumers.

The brand operates under two business models, one is a set of direct distributors and stand-alone stores, including operations in Beijing, Shanghai, Guangzhou, Shenzhen and Shenyang in China, and Vancouver, Canada. JNBY also operates a network of authorized brand dealers and currently has approved over 200 franchisees and over 700 stores throughout China.