The company adheres to the guiding principles for inheritance, imitation, innovation and invigoration. Inheritance, that is to say, all furniture carry forward the Ming and Qing Dynasties archaized patterns in modeling, structure, decoration and materials, and crafts in wood and lacquerware carving, inlaying, tracing gold and so on. They make the traditional crafts hand down forever.

Imitation means that the furniture completely duplicate fine quailty exactly as the archaized ones of family. According to the living modernization and humanism purpose and traditional pattern of selecting materials, modeling, crafts and so on, innovation is to develop new varities and designs, to increase new function, so as to make the past serve the present. By means of inheritance, imitation and innovation, invigorations is to make the archaized furniture to possess the character of science, practice, artistry and storing, to become new and saving consumption and investing accumulation simultaneously.