Devoted to Continuous Improving of Employees' Satisfaction
Like other Chinese energy-saving lamp enterprises on this platform, Ansorg is also equipped with a annual production scale of 30 million lamps, advanced whole-set production and testing facilities, as well as a R&D and management team with higher educational backgrounds and over-10-year experiences. Moreover, it possesses tens of international certificates including SGS, UL, FCC, CE and others. However, we don't think that all these external conditions are enough for an enterprise to produce good lamps. At present, technologies, scales and advanced production facilities are not rare in Chinese enterprises. Why are "Made in China" lamps "low-quality with low-price" and "seemingly energy-saving but not money-saving". The fundamental reason is "Absence of Enterprise Responsibilities", which means the enterprises lose their sense of responsibilities to staff, upstream suppliers, customers and the entire society. Among these, the responsibility to staff, which is indicated by improving their satisfaction, is especially important, because the manufacture process of energy-saving lamps is full of various procedures and hand work by intensive people, and also because the practical experiences are more important than technical theories. Thus, staff's satisfaction is the foundation for enterprises to undertake other responsibilities. Based on this concept, Ansorg keeps improving and enhancing staff's satisfaction. We are convinced that, only it can ensure a stable team which may pursue and carry out Ansorg's core business philosophy, "Devotion, Concentration and Profession" worldwide.

Devotion: Ansorg is devoted to electronic lighting products without other pursuits. On the principle of close pertinence, it develops and extends its products. It not only pays enough attention to future electronic lighting technology, such as T5, HID, LED and so on, but also keep innovating and improving traditional electronic energy-saving lamp, electronic ballast, electronic transformer and other basic products.

Concentration: Ansorg always emphasize the improving of products' core competence. It not only concentrates on the innovating of products' performances, functions and appearance, but also attaches great importance to professional innovations of products' processing technology, equipment, and tooling. In this way, Ansorg creates its own features, and product competence that cannot be copied.

Profession: Ansorg insists in evaluating customer requirements with professional wisdom and views. Depending on the optimal solution with the simplest, most practical and effective measures, as well as the globally unified professional control standards, Ansorg is devoted to creating high performance-price ratio products with the mark of Ansorg, which represents profession, quality guaranty and value guaranty.