1, Enterprise Introduction

The original ceramic brand "Xiangshang" was established in 2013 at Sanbao in Jingdezhen, focusing on the creation and production of life utensils in the context of contemporary Eastern aesthetics. Pursuing a natural balance between craftsmanship, design, and practicality. In 2020, Elephant decided to start with creating the most everyday water cup, serving life with sincerity and goodwill, and inspiring quality life with daily utensils through design.

Live a good life and enjoy it every day

2, Copyright works

On March 13, 2012, the Chang series tea cup (utensil type), Chang series teapot (utensil type), and Chang series Gongdao cup (utensil type) created by Luo Hua were reviewed by the Jiangxi Provincial Copyright Bureau and registered on September 3, 2020. On January 1, 2019, the elephant created by Jingdezhen Jinxiang Ceramic Culture Communication Co., Ltd. Was approved by the Chongqing Municipal Copyright Bureau and registered on February 21, 2020.

3, Awards

In 2019, China Crafts Innovation Exhibition • France, the work "The Wizard of Oz", which won the "Brand Innovation Award", was permanently collected at the exhibition

In 2019, participated in the Jiangxi Industrial Design Competition and won the first prize and the China Crystal Qilin Award for Display

The 2019 Modern Fashion Home Furnishing Exhibition's work "Folding Mountain Tableware" won the Gold DOT Award

In 2019, participated in the first "Taoxichuan" Cup Industrial Design Competition in Jingdezhen and achieved good results. Designers such as Luo Xiao, Luo Hua, and Cai Wenjuan were awarded the title of "Top Ten Designers"

In the 4th Jiangxi Provincial Industrial Design Competition, A · KISS works designed in the daily consumer category of the product group won the first prize in the competition

4, Corporate Story

In 2019, he attended an interview with the economic geography documentary "Landmark 70 Years" and deeply discussed the concept of work research and development innovation with Wu Xiaobo and others. In the same year, he jointly initiated and established the Jingdezhen Youth Entrepreneurs Alliance Association to communicate and learn from contemporary entrepreneurs and idealists.

The 2013 T-shaped Coffee Cup Luo Xiao's color glaze series breaks the traditional temperament of Jingdezhen and is more in line with the current trend aesthetics. It explores a new path for the modern cultural and creative transformation of traditional craftsmanship and has gained market attention and recognition, becoming a favorite of many celebrities. In the hit "Ode to Joy" in 2017, the T-shaped coffee cup, as a classic prop, frequently appeared in the lens, becoming "the best supporting role".

In 2020, Jack Ma expressed his appreciation for the company's creativity and personally experienced the atmosphere of manual drawing with everyone at the Elephant Sanbao Studio.

5, Corporate Vision

In the future, we will continuously explore and innovate our design works, unite and work together to create the future, and return design to nature and life.