DinglLi Group is a comprehensive enterprise with the business of e-commerce, international trade ecotourism, and deep process of agricultural products. It is awarded as the National Key Leading Enterprise of Agricultural Industrialization, the National Leading Enterprise of Poverty Alleviation, the AAA Credit Enterprise, the Integrity Enterprise in Shandong province, and the High Technology Enterprise. As the largest enterprise specializing in the production of date products in China, DingLi owns the national date processing technology research and development center and the provincial technology center. The Group covers an area of 1 million square meters, with 4, 000 staff and three modern industrial parks and one eco-tourism base. The products have passed the HACCP, GMP, and organic food certification as well as China Green Food Development Center Certification.

DingLi Group owns several globally advanced FD food production lines and GMP production lines. The products include 100 varieties in seven series such as golden-silk date freeze-dried pure powder, concentrated date juice, "DingLi East Date Orchard" series products, "DingLi" date beer series, "Zaoweijin" health food series, "Liangyanmei" cosmetics series, "Hengyu" beef products series, Crystalline glucose series and inositol series.

DingLi Group has top management personnel, experienced R&D team and "one hundred thousand mu green date base". Initiated by DingLi Group, "DingLi Date Orchard Workers Cooperation Society " was established, which implemented the management mode of "the leading enterprise + professional cooperation + standardized bases + orchard workers" to lead 80, 000 orchard workers on the road to wealth.

DingLi gives full play to local characteristics of golden-silk dates, and constantly improves the corporate recognition by researching and developing the new tourism products. Therefore the Group was honored as "the Industrial Tourism Demonstration in Shandong Province" and "the Tourism Commodity Development Base in Shandong Province", which fill the blank of commodity development base in Dezhou. And the "DingLi Food Series" was listed in the "100 kinds must buy of tourism products when travelling in Shandong".

The products of DingLi Group have won the markets at home and abroad with high quality materials, advanced technology, scientific management and reliable quality. The products are sold to the whole country including Hong Kong and Taiwan, and exported to Korea, Malaysia and Australia.