Background: "Qiu Mingge" brand silk was born in Linhu town, Huzhou city, zhejiang province. The ancient name "show creek", also known as "meant pond". Transportation is convenient, the spirit, is typical of a land of fish and rice, silk mansion, lantern riddle of the township, distance Qian Shan overflow site only 21 kilometers, is one of the earliest sericultural areas in China. The tang dynasty, ling lake has been listed as a tribute silk goods. In the song dynasty, the "cocoon mount tabor, reeled the voice of the car, even the south hear". During the Ming and qing dynasties, ling lake silk production, quality, huzhou first, for "guilin" silk of the lake, is one of the three big market in the Ming and qing dynasties jiangnan silk city. Since one thousand, the town swinging around the lake, mulberry planting breed fish, formed a pool of mulberry, mulberry sericulture bunds, cocoon silk reeling, excrementum bombycis, silkworm pupa, silk reeling waste water fish, fish poop NiFei fertilizer such as mulberry relatively complete system of energy flow, was rated the best preserved of the United Nations educational, scientific and cultural food and agriculture organization (fao) the "sang II fishpond" model breeding base. Town brand concept, with a silk culture of several thousand years jiangnan town, breed "QiuMing pavilion" mulberry silk was. Silk by "QiuMing pavilion", fully use local farm produce silk wadding, adhering to the traditional process, produce the real products. And silk as the carrier, in order to inherit the traditional jiangnan silk industry, promoting the "sang II fishpond" ecosystem circulation system, let the world know "ling lake - silk civilization originated, huzhou - the starting point of the silk road", the traditional jiangnan culture, on the "new silk road", coruscate gives different luster. Brand culture is real, true it's one price for all the good, choose the good, perfect sincerity, sincere, the letter such as silk.