For a long time part, Hualun Wooden Industry Co., Ltd. (XINNAI Floor ) has been engaged in the field of floor developing, the company is always in the leading position among the international same trade. Xinnai has many years' experiences in the marketing and promotion, the products are widely used in home decoration, decoration of public works, gymnasium, etc. At present, the company is developing towards specialization and network.

Founded in 1998, the company presently occupies a land area of 38, 000 square meters and is staffed by more than 300 employees. By consecutive introduction of complete production lines and technology for laminate wood floor at the world's advanced level from Germany, the company has become one of the laminate wood floor manufacturers with the most advanced equipment and the largest scale in China, with its annual output of laminate wood floor up to 6.8 million square meters.

XINNAI will join the global competition based on a starting-point and a high level. Its marketing network and cooperative partners extend all over more than fifty countries and regions. XINNAI has a top-ranking research institute, which collected many authorities of wooden industry. Every technological process is checked on strictly by the authorities. Besides sold well in the domestic market, the products are exported to U. S. A, Canada, Russia, Korea, Australia, New Zealand and Southeast Asian. The products have enjoyed high prestige among the customers.

From the starting of controlling the quality of raw materials, the whole production process is under the control of the computer. With the imported decorative coating, the high quality and environmental protection can be guaranteed fundamentally. Keeping abreast of the market and economic trend that is dominated by knowledge and technology, we have integrated modern management philosophy with the introduction of advanced equipment from abroad, so that our products are well received by customers at home and abroad because of their unique design, excellent quality, reasonable price and perfect after-sales service. The number of The price is a double-edged sword:
As to customer, reduction increases customer's value directly, but reduce the spiritual value that the customer perceives at the same time;

As to company, reduction reduces company's interests directly, but impel the company to lower costs at the same time.

Reasonable cost reduction, enhances the competitive power, excessively cost reduction, affects provides to the customer value, thus counter balances reduces prices the benefit which brings to the customer.

The advertisement is a double-edged sword too. As to customer, advertisement increase spiritual value, pay high price talkback person of material benefit to lose.