Sa Sa's legendary brand strength in Asia comes from innovative cosmetics retailing at competitive prices in more than 50 one-stop stores filled with top international labels. Headquartered in Hong Kong, where it listed publicly in 1997, Sa Sa sells more than 400 brands and 15, 000 products including cosmetics, fragrances, hair and skin care products as well as private labels and products with exclusive distribution rights. Its market leadership reflects a dynamic global purchasing strategy and an innovative retailing formula based on choice and convenience.

Founders Simon and Eleanor Kwok began in 1978 with just 40 square-feet of retail space in Hong Kong. Today, they preside over a pan-Asian retail chain stamped with success and a sure market sense. Sa Sa's vision for the future is to become the dominant cosmetic retailing and beauty services group in Asia, using new store concepts and e-commerce to create even fresher channels for an ever-popular brand.