Xu originated from a century old tea making family. With the mission of carrying forward Chinese tea culture and "making people all over the world enjoy the health and happiness of tea", Xu provides consumers with good tea of Chinese origin. Online channels, Xu's tea industry has successively settled in major mainstream e-commerce and shopping platforms, such as jd. COM and tmall. COM, and has won the sales champion of Oolong tea in tmall's whole network for six consecutive years. In April 2021, Xu's tea industry was selected as the "national brand project of Xinhua News Agency".

Xu's layout of six major tea categories and ten major tea bases in China extends the planting and production experience to all tea producing areas in China and is controlled by Xu's standard system. Anxi Tieguanyin has LED the national sales for 12 consecutive years (data source: Supporting documents of China Tea Circulation Association; Tax announcement of Anxi County; Xu's tea industry has LED the tax amount of tea enterprises in Anxi County for 12 consecutive years from 2009 to 2020). [only Anxi Tieguanyin category has become a leading brand in sales in China. It has won the first place in the tax payment of tea enterprises in the origin of Anxi Tieguanyin and Wuyi rock tea in 2020.

It has been selected as one of the "top 500 Chinese brand value" for five consecutive years, with a brand value of 13.966 billion yuan in 2020. It has won the double certification of "the first brand of Chinese tea chain stores" and "the first brand of Chinese tea chain stores" issued by Euromonitor International, a world authoritative market research organization. It has won international certification, such as the international Golden Camel award, the International Invention Gold Award, the first batch of customs clearance in Japan, and passed 276 tests, [with high-quality products and service experience, it has become "the most recognized brand of Chinese tea industry in 2019"