Wellwow provide value-added services to the players and publishers of multiplayer online games. The development of "massively multiplayer" online role-playing games ("MMORPGs") has revolutionized entertainment and socialization opportunities for millions of people and led to the creation of growing global online communities.

Multiplayer online games such as EverQuest, Final Fantasy XI and Lineage 2 embody the creation of rich virtual worlds, whose inhabitants band together each night to engage in the most immersive form of online entertainment available today. Wellwow was founded by avid online game players to service this growing community of multiplayer online gamers.