More than 40 years ago, when Mr. Zeng Dinghuang, a mechanical engineer from Taiwan, traveled to the United States, he found that the local bicycle shop posted a notice at the door refusing to repair the made in Taiwan bicycle because of the poor quality of the bicycles made in Taiwan at that time. With this in mind, Mr. Zeng founded Merida in 1972 and is determined to focus on the development and production of high-quality bicycles.

Today, more than 40 years later, Merida bicycles are sold in 88 countries and regions around the world. It ranks among the top ten international brands in Taiwan evaluated by Interbrand. It is the riding of many world champions and Olympic gold and silver medalists. The average unit price of FOB exported exceeds US$500, and it is one of the leading brands of high-level bicycles in the world.