The economic environment is currently undergoing drastic changes. In order to achieve a quantum leap in growth as a corporate group that continues to provide value to customers, we are moving forward with quick execution to effectively harness the entire Group for the creation of new synergies. The Kirin Group has launched "Kirin Group 2015 (KV2015), " a long-term operating framework for navigating this difficult market environment, and moved to a unified holding company management structure in the company's centenary year of 2007.

Moreover, as stated in our Group slogan, "tastes that make you smile, " our aim is to provide value that brings smiles to as many of our customers as possible. By pursuing great taste, and by contributing to happiness through all our products and services in alcohol, soft drinks, foods and pharmaceuticals, we aim to build widespread customer loyalty for Kirin as an attractive brand that represents trust and vitality.