Hearty Rise established on 1979 is a subsidiary company of Etuoh Group, established earlier on 1976 for over 30 years in Taiwan, and known as its own brand 'Hearty Rise' (abbr. HR). Etuoh Group has been operating the fishing equipment wholesales and retail business for domestic and international markets since long time ago. The Group has profound understanding on customers' needs in fishing equipment and strives to provide with extraordinary quality ever since its engagement in rod production business.

HR fishing rods are all produced in accordance with the highest standards, matching the quality of famous international brands. HR fishing rods are strictly developed with body ergonomics to achieve the goal that truly enjoy fishing funs much easily and leisurely. Our team regularly visits international exhibitions to acquire latest knowledge and technology, to update HR offers to all clients. The R&D team always initiates creative ideas to make our products distinctive in terms of appearance, materials and functions.

For business expansion, Hearty Rise started a production manufacture named Hong-Gi Fishing Tackle Co., Ltd. In Mainland China in 2004. Modern production lines have been built up to enhance product quality and productivity, then to meet the growing demand from HR fans. Hearty Rise always makes full efforts on satisfying consumers and positively promote fishing as an entertaining sport more than business activity, also strengthen after-sales services. All which are just for the purpose of fishing entertainment.