Hubei Longwanghai Fishing Gear Group was founded in 1993 and is a well-known fishing gear enterprise in China. It specializes in the production of bait, fish attractants, and various fishing gear, and is known as the "pioneer and leader of China's bait industry".

The group company was established in 2007 and has multiple professional and independent fishing gear subsidiaries, including Hubei Longwanghe Fishing Gear Group Co., Ltd., Hubei Tianwen Professional Fishing Bait Co., Ltd., Hubei Yiken International Outdoor Fishing Gear Co., Ltd., Hubei Sihai Longteng Trading Co., Ltd., and Hubei Jerui Outdoor Products Co., Ltd

Since its establishment, the company has closely cooperated with research institutes such as the School of Fisheries at Huazhong Agricultural University, specializing in the production of bait, fish attractants, and various fishing tackle. It has developed and put four brands and over 2000 types of fishing supplies into the market, with some products exported to South Korea and Southeast Asia. The "Hubei Province Fishing Bait Standard", drafted by the Dragon King Hate Group and approved and issued by the Hubei Provincial People's Government and the Provincial Quality and Technical Supervision Bureau, is the first provincial-level local fishing bait standard in China. In 2012, Hubei Longwanghai Fishing Gear Group Co., Ltd. Obtained the Quality Management System Certification (ISO9000).