Rizhao Shenghai Supply Chain Management Co., Ltd. (formerly Rizhao Shenghai Construction Engineering Co., Ltd. ), established in 2014 with a registered capital of 39 million yuan, is a wholly-owned subsidiary of Shandong Ocean Cultural Tourism Development Group Co., Ltd. It is located in Taoluo Town, Donggang District - renowned as the "Land of Fish and Rice" - covering an area of 66, 000 square meters. The company operates two wholly-owned subsidiaries and employs 43 staff members.

In recent years, the company has capitalized on the policy incentives for high-quality integration between industry and urban development at Rizhao Port. Leveraging the extensive industrial expertise of Shandong Marine Culture and Tourism Group, it has focused on supply chain management services, with operations spanning steel, non-ferrous metals, energy materials, and other categories. This has enabled the establishment of a comprehensive integrated service system encompassing procurement, logistics, risk control, and finance, enhancing precise supply-demand alignment and delivering customized end-to-end solutions tailored to clients' needs while driving industrial upgrading through standardized, meticulous services. The company has also cultivated cross-border e-commerce as a new growth driver, leveraging its distinctive integration of culture, tourism, and sports industries. By targeting the fitness equipment segment specifically, it has built a stable customer base across more than 30 countries and regions and established a mature global operational framework, positioning itself as a vital bridge connecting worldwide consumer markets.